{"id":256,"date":"2021-03-02T05:06:32","date_gmt":"2021-03-02T05:06:32","guid":{"rendered":"http:\/\/snuac.snu.ac.kr\/sac\/?post_type=portfolio&#038;p=256"},"modified":"2025-02-04T14:23:30","modified_gmt":"2025-02-04T14:23:30","slug":"%ea%b0%95%ec%84%b1%ec%9a%a9%c2%b7%ec%9d%b4%eb%aa%85%eb%ac%b4%c2%b7%ea%b9%80%ec%9c%a4%ed%98%b82021-%ec%98%81%ec%9b%90%eb%ac%b4%ec%97%ad%ec%9d%98-%eb%b0%a9%ea%b8%80%eb%9d%bc%eb%8d%b0%ec%8b%9c","status":"publish","type":"portfolio","link":"http:\/\/csas.snuac.ac.kr\/?portfolio=%ea%b0%95%ec%84%b1%ec%9a%a9%c2%b7%ec%9d%b4%eb%aa%85%eb%ac%b4%c2%b7%ea%b9%80%ec%9c%a4%ed%98%b82021-%ec%98%81%ec%9b%90%eb%ac%b4%ec%97%ad%ec%9d%98-%eb%b0%a9%ea%b8%80%eb%9d%bc%eb%8d%b0%ec%8b%9c","title":{"rendered":"\uac15\uc131\uc6a9\u00b7\uc774\uba85\ubb34\u00b7\uae40\uc724\ud638(2021). \uc601\uc6d0\ubb34\uc5ed\uc758 \ubc29\uae00\ub77c\ub370\uc2dc \uc9c4\ucd9c \uc804\ub7b5: \uc81c\ub3c4\uc801 \uacf5\ubc31\uc758 \uadf9\ubcf5\ubc29\uc548\uc744 \uc911\uc2ec\uc73c\ub85c. Korea Business Review 25 \uc2e0\ub144\ud2b9\ubcc4\ud638"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">\ucd08\ub85d<\/p>\r\n<p>\uc601\uc6d0\ubb34\uc5ed\uc740 \uc6b0\ub9ac\ub098\ub77c\uc758 \ud574\uc678\ud22c\uc790 \ucd08\uae30 \ub2e8\uacc4\uc778 1980\ub144\uc5d0 \ubc29\uae00\ub77c\ub370\uc2dc\uc5d0 OEM(Original Equipment Manufacturing) \uc758\ub958\uc81c\uc870 \uacf5\uc7a5\uc744 \uc124\ub9bd\ud558\uc5ec \ud604\uc7ac\uae4c\uc9c0 \uc131\uacf5\uc801\uc73c\ub85c \uc6b4\uc601\ud558\uace0 \uc788\ub2e4. \uc601\uc6d0\ubb34\uc5ed\uc758 \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc740 \uc2e0\ud765\uad6d\uc758 \uc800\uc18c\ub4dd\uce35 \uc2dc\uc7a5\uc744 \uc18c\ube44\uc2dc\uc7a5\uc73c\ub85c \uac04\uc8fc\ud558\ub294 BoP(Base of the Pyramid) 1.0\ub2e8\uacc4\uc5d0\uc11c \ub118\uc5b4\uc11c, \uc800\uc18c\ub4dd\uce35\uc744 \ube44\uc988\ub2c8\uc2a4 \ud30c\ud2b8\ub108\ub85c \uac04\uc8fc\ud558\uc5ec \uadf8\ub4e4\uc758 \uc0b6\uc758 \uc9c8 \ud5a5\uc0c1\uacfc \uc18c\ub4dd \uc99d\ub300\uc5d0 \uc774\ubc14\uc9c0\ud558\ub294 BoP 2.0\uc73c\ub85c \uc9c4\ud654\ud558\uace0 \uc788\ub2e4.<br \/>\uc2e0\ud765\uad6d \uc2dc\uc7a5\uc740 \uc81c\ub3c4\uc640 \uc2dc\uc2a4\ud15c\uc774 \uc644\ube44\ub41c \uc120\uc9c4\uad6d \uc2dc\uc7a5\uacfc \ub2ec\ub9ac \ub2e4\uc591\ud55c \uc81c\ub3c4\uc801 \uacf5\ubc31(Institutional Voids)\uc774 \uc874\uc7ac\ud558\uc5ec, \uc678\uad6d\uae30\uc5c5\uc774 \ud574\ub2f9 \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\ub2e4. \uae30\uc5c5\uc774 \uc81c\ub3c4\uc801 \uacf5\ubc31\uc744 \uadf9\ubcf5\ud558\uace0 \uc2e0\ud765\uc2dc\uc7a5\uc5d0\uc11c \uc131\uacf5\ud558\uae30 \uc704\ud574\uc11c\ub294 \uacbd\uc81c, \uc0ac\ud68c \ubc0f \ud658\uacbd \uc790\uc6d0\uc744 \ud575\uc2ec \ube44\uc988\ub2c8\uc2a4\uc5d0 \ubc18\uc601\ud558\uace0, \uac1c\uc120\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uce5c\ud658\uacbd\uc801\uc778 \ud601\uc2e0\uc744 \ucc3d\uc758\uc801\uc73c\ub85c \ud1b5\ud569\ud558\uc5ec\uc57c \ud55c\ub2e4. Osterwalder and Pigneur (2011)\uc758 \uae30\uc874 \uacbd\uc81c \uc911\uc2ec \ubaa8\ub378 \uce94\ubc84\uc2a4(Business Model Canvas)\uc5d0 2\uac1c\uc758 \uacc4\uce35(\ud658\uacbd\uacfc \uc0ac\ud68c)\uc744 \ucd94\uac00\ud55c 3\uacc4\uce35 BMC (Triple Layer Business Model Canvas)\ub294 \uae30\uc5c5\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc5d0 \ub300\ud558\uc5ec \uc804\uccb4\uc801\uc778 \uad00\uc810\uc73c\ub85c \uc77c\uad00\ub418\uac8c \ubd84\uc11d\ud558\ub294 \ud1b5\ud569\ub41c \ub3c4\uad6c\ub85c \uc8fc\ubaa9\uc744 \ubc1b\uace0 \uc788\ub2e4.<br \/>\ubcf8 \uc5f0\uad6c\ub294 \uc601\uc6d0\ubb34\uc5ed\uc774 \ud604\uc9c0 \uc2dc\uc7a5 \uc9c4\ucd9c\ud560 \ub54c \uc9c1\uba74\ud55c \ub2e4\uc591\ud55c \uc81c\ub3c4\uc801 \uacf5\ubc31\uc744 \ud30c\uc545\ud558\uace0, 3\uacc4\uce35(\uacbd\uc81c \u00b7 \ud658\uacbd \u00b7 \uc0ac\ud68c) \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378 \uce94\ubc84\uc2a4\uc758 \uc5f0\uad6c\ub97c \ud1b5\ud574 \uc81c\ub3c4\uc801 \uacf5\ubc31\uc758 \uadf9\ubcf5 \uacfc\uc815\uc744 \uc0b4\ud3b4\ubcf4\uc558\ub2e4. \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c BoP 2.0\uc758 \uac1c\ub150\uc744 \ubc14\ud0d5\uc73c\ub85c \uc601\uc6d0\ubb34\uc5ed\uc774 \uc9c4\ucd9c \ud604\uc9c0\uad6d\uc5d0\uc11c \ud3bc\uce58\ub294 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc0c1\uc0dd \ubc1c\uc804 \ubc29\uc548\uc744 \uc81c\uc2dc\ud558\uc600\ub2e4.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>\ucd08\ub85d \uc601\uc6d0\ubb34\uc5ed\uc740 \uc6b0\ub9ac\ub098\ub77c\uc758 \ud574\uc678\ud22c\uc790 \ucd08\uae30 \ub2e8\uacc4\uc778 1980\ub144\uc5d0 \ubc29\uae00\ub77c\ub370\uc2dc\uc5d0 OEM(Original Equipment Manufacturing) \uc758\ub958\uc81c\uc870 \uacf5\uc7a5\uc744 \uc124\ub9bd\ud558\uc5ec \ud604\uc7ac\uae4c\uc9c0 \uc131\uacf5\uc801\uc73c\ub85c \uc6b4\uc601\ud558\uace0 \uc788\ub2e4. \uc601\uc6d0\ubb34\uc5ed\uc758 \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc740 \uc2e0\ud765\uad6d\uc758 \uc800\uc18c\ub4dd\uce35 \uc2dc\uc7a5\uc744 \uc18c\ube44\uc2dc\uc7a5\uc73c\ub85c \uac04\uc8fc\ud558\ub294<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"portfolio-types":[11],"class_list":["post-256","portfolio","type-portfolio","status-publish","hentry","portfolio-types-11"],"_links":{"self":[{"href":"http:\/\/csas.snuac.ac.kr\/index.php?rest_route=\/wp\/v2\/portfolio\/256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/csas.snuac.ac.kr\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"http:\/\/csas.snuac.ac.kr\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"http:\/\/csas.snuac.ac.kr\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/csas.snuac.ac.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=256"}],"wp:attachment":[{"href":"http:\/\/csas.snuac.ac.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=256"}],"wp:term":[{"taxonomy":"portfolio-types","embeddable":true,"href":"http:\/\/csas.snuac.ac.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-types&post=256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}