{"id":175,"date":"2019-10-25T07:18:00","date_gmt":"2019-10-25T07:18:00","guid":{"rendered":"http:\/\/snuac.snu.ac.kr\/sac\/?p=175"},"modified":"2025-02-05T01:58:54","modified_gmt":"2025-02-05T01:58:54","slug":"%ec%9d%b8%eb%8f%84-%ec%8a%a4%eb%a7%88%ed%8a%b8%ed%8f%b0-%ec%95%b1%ec%9d%98-vsr-%ed%94%84%eb%a0%88%ec%9e%84","status":"publish","type":"post","link":"http:\/\/csas.snuac.ac.kr\/?p=175","title":{"rendered":"\uc778\ub3c4 \uc2a4\ub9c8\ud2b8\ud3f0 \uc571\uc758 VSR \ud504\ub808\uc784"},"content":{"rendered":"\n<p>\ubcf8 \uc5f0\uad6c\uc5d0\uc11c\ub294 \uc2a4\ub9c8\ud2b8\ud3f0\uc758 \uc571\uc5d0 \uad00\ud55c \uc5f0\uad6c\ub4e4\uc774 \uc8fc\ub85c \uc120\uc9c4\uad6d \uad6d\uac00\uc5d0 \uad6d\ud55c\ub418\uc5b4 \uc774\ub8e8\uc5b4\uc838 \uc654\ub358 \uc810\uc744 \uace0\ub824\ud558\uc5ec, \uc2a4\ub9c8\ud2b8\ud3f0 \uc120\uc9c4\uad6d\uc744 \ub300\ud45c\ud560 \uc218 \uc788\ub294 \ud55c\uad6d\uacfc \uc0c8\ub86d\uac8c \uc2a4\ub9c8\ud2b8\ud3f0 \uc2dc\uc7a5\uc73c\ub85c \ub5a0\uc624\ub974\uace0 \uc788\ub294 \uc778\ub3c4\uc758 \uc2a4\ub9c8\ud2b8\ud3f0 \uc0ac\uc6a9\uc790\ub97c \ube44\uad50\u00b7\ubd84\uc11d\ud558\ub294 \uc5f0\uad6c\ub97c \uc9c4\ud589\ud558\uc600\ub2e4. \ud55c\uad6d\uacfc \uc778\ub3c4\uc758 \uc2a4\ub9c8\ud2b8\ud3f0 \uc774\uc6a9\uc790 \uc911\uc5d0\uc11c \uc571 \uc2a4\ud1a0\uc5b4\uc5d0\uc11c \uc571\uc744 1\ud68c \uc774\uc0c1 \uad6c\ub9e4\ud55c \uacbd\ud5d8\uc774 \uc788\ub294 \uc774\uc6a9\uc790\ub97c \ub300\uc0c1\uc73c\ub85c VSR (Customer Value, Satisfaction and Repurchase Intention) \ud504\ub808\uc784\uc5d0 \ub300\ud55c \uc778\uc2dd\uc758 \uc815\ub3c4\ub97c \ube44\uad50\ud558\uc600\ub2e4. \uc120\ud589\uc5f0\uad6c\uc790\ub4e4\uc758 \uc5f0\uad6c\uacb0\uacfc\ub97c \ucc38\uace0\ud558\uace0, \uc2a4\ub9c8\ud2b8\ud3f0\uc758 \uc571\uacfc \uad00\ub828\ud55c \ub2e4\uc591\ud55c \ud56d\ubaa9\uc744 \ucd94\uac00\ud558\uc5ec \uc5f0\uad6c\ubaa8\ud615\uc744 \uad6c\uc131\ud558\uc600\ub2e4. \uc571\uc758 \uace0\uac1d\uac00\uce58\uc640 \uad00\ub828\ud558\uc5ec \uc571\uc758 \uc9c0\uac01\uc694\uc778, \uace0\uac1d \uc11c\ube44\uc2a4, \ud3b8\uc758\uc131, \ub514\uc790\uc778, \ucd09\uc9c4, \uc18c\ube44\uc790 \uc704\ud5d8, \uc5f0\uacb0\uc131\uc73c\ub85c \uc120\uc815\ud558\uc600\ub2e4. \uadf8\ub9ac\uace0 \uc774\ub807\uac8c \uc120\uc815\ub41c \uc571\uc758 \uace0\uac1d\uac00\uce58\uac00 \ub9cc\uc871\ub3c4 \ubc0f \uc7ac\uad6c\ub9e4 \uc758\ub3c4\uc5d0 \uc5b4\ub5a0\ud55c \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0\ub97c \ubd84\uc11d\ud558\uc600\ub2e4.<\/p>\n\n\n\n<p>\ubc1c\ud45c\uc790 \uc57d\ub825<\/p>\n\n\n\n<p>\ud55c\uad6d\uc678\uad6d\uc5b4\ub300\ud559\uad50 \uc778\ub3c4\uc5b4\uacfc\uc5d0\uc11c \ud559\uc0ac\ud559\uc704\uc640 \uacbd\uc601\ud559\uacfc\uc5d0\uc11c \uacbd\uc601\ud559 \ubc15\uc0ac\ud559\uc704\ub97c \ucde8\ub4dd\ud558\uace0, \ud55c\uc591\uc0ac\uc774\ubc84\ub300\ud559\uad50 \uad50\uc218, \ud64d\uc775\ub300\ud559\uad50 \uad50\uc218 \ub4f1\uc744 \uc5ed\uc784\ud558\uc600\ub2e4. \ud604\uc7ac \uc131\uade0\uad00\ub300\ud559\uad50 \ud559\ubd80\ub300\ud559 \uc18c\uc18d\uc73c\ub85c \uc11c\uc6b8\ub300\ud559\uad50 \uc544\uc2dc\uc544\uc5f0\uad6c\uc18c \ub0a8\uc544\uc2dc\uc544\uc13c\ud130\uc758 \uacf5\ub3d9\uc5f0\uad6c\uc6d0\uc73c\ub85c \uc120\uc815\uc774 \ub418\uc5b4 \ub0a8\uc544\uc2dc\uc544\uc758 \uc81c\ub3c4\uc801 \uacf5\ubc31(Institutional Voids) \uad00\ub828 \uc5f0\uad6c\ub97c \uc218\ud589 \uc911\uc774\ub2e4. \uc778\ub3c4 IT\uc0b0\uc5c5, BoP(Bottom of the pyramid), \uc801\uc815\uae30\uc220(Appropriate Technology), \ud504\ub7f0\ud2f0\uc5b4 \uacbd\uc601, \uae30\uc220\uacbd\uc601 \ub4f1\uc758 \ubd84\uc57c\uc5d0 \uc57d 50\uc5ec \ud3b8\uc758 \ub17c\ubb38\uc744 \ubc1c\ud45c\ud558\uc600\uc73c\uba70, \uc778\ub3c4 BoP \ubc0f \uc801\uc815\uae30\uc220, \ud339\ub7a9(Fablab)\uacfc \uad00\ub828\ud55c \uc8fc\uc81c\ub85c \uc5f0\uad6c\uacfc\uc81c\ub97c \uc218\ud589 \uc911\uc5d0 \uc788\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">REVIEW<\/h2>\n\n\n\n<p>10\uc6d4 25\uc77c \u2018\uc778\ub3c4 \uc2a4\ub9c8\ud2b8\ud3f0 \uc571\uc758 VSR \ud504\ub808\uc784\u2019\uc744 \uc8fc\uc81c\ub85c \ud55c \ub0a8\uc544\uc2dc\uc544\uc13c\ud130 \ucd08\uccad\uac15\uc5f0\uc774 \uac1c\ucd5c\ub418\uc5c8\ub2e4. \ubcf8 \uac15\uc5f0\uc5d0\uc11c\ub294 \uc2a4\ub9c8\ud2b8\ud3f0 \uc2dc\uc7a5\uc744 \ubd84\uc11d\ud558\ub294 VSR \ud504\ub808\uc784\uc744 \uc18c\uac1c\ud558\uace0, \uadf8 \ud504\ub808\uc784\uc744 \uc801\uc6a9\ud588\uc744 \ub54c \ud55c\uad6d\uacfc \uc778\ub3c4\uc5d0\uc11c \ub098\ud0c0\ub098\ub294 \uacb0\uacfc\ub4e4\uc744 \ube44\uad50\ud558\uc5ec \uadf8 \uacb0\uacfc\uac00 \uc2dc\uc0ac\ud558\ub294 \ubc14\ub97c \uac80\ud1a0\ud558\uc600\ub2e4.<\/p>\n\n\n\n<p>V(Customer Value_\uc18c\ube44\uc790\uac00 \ub290\ub07c\ub294 \uac00\uce58), S(Satisfaction, \uad6c\ub9e4 \ub9cc\uc871\ub3c4), R(Re-purchase intention, \uc7ac\uad6c\ub9e4 \uc758\uc0ac)\uc758 \ud504\ub808\uc784\uc73c\ub85c \ubd84\uc11d\ud558\uc600\uc744 \ub54c, \ud55c\uad6d\uacfc \uc778\ub3c4\uc5d0\uc11c\ub294 \ubbf8\uc138\ud55c \ucc28\uc774\uac00 \ub098\ud0c0\ub098\uace0 \uc788\ub2e4. \ub2e4\ub9cc \uc778\ub3c4\uc5d0\uc11c\ub294 \uc544\uc9c1 \uc2a4\ub9c8\ud2b8\ud3f0 \ubcf4\uae09\uc774 24% \uc815\ub3c4 \uc774\ub8e8\uc5b4\uc838 \uc788\ub2e4\ub294 \uc810, \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uac70\ub300\ud55c \uc7a0\uc7ac\ub825\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc5b4 \ubc8c\uc368 \uc2a4\ub9c8\ud2b8\ud3f0 \uc2dc\uc7a5\uc5d0\uc11c \uc0c1\ub2f9\ud55c \ube44\uc911\uc744 \ucc28\uc9c0\ud558\uace0 \uc788\ub2e4\ub294 \uc810, \uadf8\ub9ac\uace0 \uc778\ub3c4\ub77c\ub294 \uad6d\uac00 \uc5ed\uc2dc \uc804\ud615\uc801\uc778 \uac1c\ubc1c\ub3c4\uc0c1\uad6d\uc801 \ubc1c\uc804 \uacbd\ub85c\uac00 \uc544\ub2c8\ub77c \ud574\uc678\uc5d0\uc11c \uc218\ud559\ud55c \uae30\uc220 \uc5d8\ub9ac\ud2b8\ub4e4\uacfc \ub354\ubd88\uc5b4 \ud6e8\uc52c \ub354 \ube60\ub978 \ud615\ud0dc\ub85c \ucd95\uc57d\ub41c \ub178\uc120\uc744 \ub530\ub974\uace0 \uc788\ub2e4\ub294 \uc810\uc5d0\uc11c \ud55c\uad6d \uae30\uc5c5\uc774 \uc778\ub3c4\uc5d0 \uc9c4\ucd9c\ud560 \ub3d9\uae30\uac00 \ucda9\ubd84\ud558\uba70, \ub354\ubd88\uc5b4 \uc2a4\ub9c8\ud2b8\ud3f0\uacfc \uc2a4\ub9c8\ud2b8\ud3f0 \uc2dc\uc7a5\uc774 \uac16\ub294 \uc758\ubbf8\uc5d0 \ub300\ud55c \uc0c1\uc774\ud55c \uc9c0\uc810\uc744 \uc778\uc9c0\ud560 \ud544\uc694\uac00 \uc788\ub2e4\ub294 \uc810\uc744 \ud655\uc778\ud560 \uc218 \uc788\ub294 \uc2dc\uac04\uc774\uc5c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"http:\/\/snuac.snu.ac.kr\/sac\/wp-content\/uploads\/2021\/02\/DSC07734_\ucd95\uc18c.jpg\" alt=\"\" data-id=\"180\" data-full-url=\"http:\/\/snuac.snu.ac.kr\/sac\/wp-content\/uploads\/2021\/02\/DSC07734_\ucd95\uc18c.jpg\" data-link=\"http:\/\/snuac.snu.ac.kr\/sac\/?attachment_id=180\" class=\"wp-image-180\" srcset=\"http:\/\/csas.snuac.ac.kr\/wp-content\/uploads\/2021\/02\/DSC07734_\ucd95\uc18c.jpg 1000w, http:\/\/csas.snuac.ac.kr\/wp-content\/uploads\/2021\/02\/DSC07734_\ucd95\uc18c-300x169.jpg 300w, http:\/\/csas.snuac.ac.kr\/wp-content\/uploads\/2021\/02\/DSC07734_\ucd95\uc18c-768x432.jpg 768w, http:\/\/csas.snuac.ac.kr\/wp-content\/uploads\/2021\/02\/DSC07734_\ucd95\uc18c-700x394.jpg 700w, http:\/\/csas.snuac.ac.kr\/wp-content\/uploads\/2021\/02\/DSC07734_\ucd95\uc18c-539x303.jpg 539w\" sizes=\"auto, (max-width:767px) 480px, (max-width:1000px) 100vw, 1000px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"http:\/\/snuac.snu.ac.kr\/sac\/wp-content\/uploads\/2021\/02\/DSC07771_\ucd95\uc18c.jpg\" alt=\"\" data-id=\"181\" data-full-url=\"http:\/\/snuac.snu.ac.kr\/sac\/wp-content\/uploads\/2021\/02\/DSC07771_\ucd95\uc18c.jpg\" data-link=\"http:\/\/snuac.snu.ac.kr\/sac\/?attachment_id=181\" class=\"wp-image-181\" srcset=\"http:\/\/csas.snuac.ac.kr\/wp-content\/uploads\/2021\/02\/DSC07771_\ucd95\uc18c.jpg 1000w, http:\/\/csas.snuac.ac.kr\/wp-content\/uploads\/2021\/02\/DSC07771_\ucd95\uc18c-300x169.jpg 300w, http:\/\/csas.snuac.ac.kr\/wp-content\/uploads\/2021\/02\/DSC07771_\ucd95\uc18c-768x432.jpg 768w, http:\/\/csas.snuac.ac.kr\/wp-content\/uploads\/2021\/02\/DSC07771_\ucd95\uc18c-700x394.jpg 700w, http:\/\/csas.snuac.ac.kr\/wp-content\/uploads\/2021\/02\/DSC07771_\ucd95\uc18c-539x303.jpg 539w\" sizes=\"auto, (max-width:767px) 480px, (max-width:1000px) 100vw, 1000px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"http:\/\/snuac.snu.ac.kr\/sac\/wp-content\/uploads\/2021\/02\/DSC07778_\ucd95\uc18c.jpg\" alt=\"\" data-id=\"182\" data-full-url=\"http:\/\/snuac.snu.ac.kr\/sac\/wp-content\/uploads\/2021\/02\/DSC07778_\ucd95\uc18c.jpg\" data-link=\"http:\/\/snuac.snu.ac.kr\/sac\/?attachment_id=182\" class=\"wp-image-182\" srcset=\"http:\/\/csas.snuac.ac.kr\/wp-content\/uploads\/2021\/02\/DSC07778_\ucd95\uc18c.jpg 1000w, http:\/\/csas.snuac.ac.kr\/wp-content\/uploads\/2021\/02\/DSC07778_\ucd95\uc18c-300x169.jpg 300w, http:\/\/csas.snuac.ac.kr\/wp-content\/uploads\/2021\/02\/DSC07778_\ucd95\uc18c-768x432.jpg 768w, http:\/\/csas.snuac.ac.kr\/wp-content\/uploads\/2021\/02\/DSC07778_\ucd95\uc18c-700x394.jpg 700w, http:\/\/csas.snuac.ac.kr\/wp-content\/uploads\/2021\/02\/DSC07778_\ucd95\uc18c-539x303.jpg 539w\" sizes=\"auto, (max-width:767px) 480px, (max-width:1000px) 100vw, 1000px\" \/><\/figure><\/li><\/ul><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\uc77c\uc2dc: 2019\ub144 10\uc6d4 25\uc77c(\uae08) 14:00 ~ 15:00<\/p>\n","protected":false},"author":2,"featured_media":183,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,4],"tags":[],"class_list":["post-175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-17","category-4"],"_links":{"self":[{"href":"http:\/\/csas.snuac.ac.kr\/index.php?rest_route=\/wp\/v2\/posts\/175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/csas.snuac.ac.kr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/csas.snuac.ac.kr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/csas.snuac.ac.kr\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/csas.snuac.ac.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=175"}],"version-history":[{"count":1,"href":"http:\/\/csas.snuac.ac.kr\/index.php?rest_route=\/wp\/v2\/posts\/175\/revisions"}],"predecessor-version":[{"id":184,"href":"http:\/\/csas.snuac.ac.kr\/index.php?rest_route=\/wp\/v2\/posts\/175\/revisions\/184"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/csas.snuac.ac.kr\/index.php?rest_route=\/wp\/v2\/media\/183"}],"wp:attachment":[{"href":"http:\/\/csas.snuac.ac.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/csas.snuac.ac.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=175"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/csas.snuac.ac.kr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}